Tuesday, February 28, 2017

Etsy Promoted Listings Report February 2017 & Yearly Recap

On February 29th, 2016, I wrote a blog post on how to optimize your Promoted Listings strategy. To see how it has impacted my shop, I thought I would share with you my monthly costs & sales from this strategy, to hopefully give you some insights on how it may benefit your Etsy shop.

February 2017 stats:
I am not happy with the cost of advertising being 12% of the sales generated ($22.83 divided by $186.00 x 100). I never really want it to go above 10%. Part of it was my fault for going on vacation and not watching the numbers closely.

Since it's been a year since my initial blog post, I thought I'd also do a yearly recap on sales using my methods. I'm happy with the results:
I spent $131.55 to get $3027.46 in additional sales with promoted listings. With the cost of advertising being at 4.3% and an average spend of $10.96 per month, I'm happy with my results and will continue to do Etsy Promoted Listings.

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