Sunday, May 28, 2017

Etsy success tips to optimize your shop and get sales


I started my little Etsy shop in 2008 and after many starts and stops and hiccups, I've created a steady sales stream. The story I initially told myself was if I just list my products in my own unique style, people will see and love my items and flock to me. I could not have been more wrong.

So I took to the message boards, then searched Google for Etsy success tips and worked and tweaked and optimized and learned and implemented constantly.

I discovered what worked and what didn't and created a few blog posts to help others figure it out. This post is a one stop information center so you don't have to hunt around for the tools and tips. Here they are:

1. I'm sure you've heard this a bajillion times, but titles and tags and photos are king. Here's tips on how to actually be seen in search:

http://blog.somethinspecial.com/2016/05/how-to-improve-your-etsy-shop-search.html

It looks like Janie no longer sells on Etsy, but her tips still remain relevant today.

2. So, OK, my titles, tags and photos are amazing, what can I do next? Use the power of Etsy stats to really fine tune how your items are being seen and by whom.

http://blog.somethinspecial.com/2015/12/etsy-keyword-data-mining-tips-to.html

3. I've heard that promoted listings can help increase visibility, but I don't know where to start. Here's how I have used them with great success:

http://blog.somethinspecial.com/2016/02/free-etsy-promoted-listing-tips.html

Bonus tip: Use Canva to create an amazing storefront banner. I love using the grids to just pop in my pictures, add a bit of text and done.

Remember, Etsy is not out to get you, or put you out of business, or reduce your views. They are in the business of making buyers happy and they will tweak their algorithms and modify their home page in any way they see fit to accomplish this goal. It's their sandbox and we've chosen to play it in, so we have to follow their rules.

If you want to make your own rules, get your own web site. I've done this and it's the best decision I've ever made.

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